Frequently Asked Questions?

The name "Kaizen Shift" embodies the core philosophy of continuous improvement (Kaizen) and the transformative power of automation & branding (Shift). It represents our commitment to helping businesses evolve and enhance their processes through innovative solutions.

We don't believe in one-size-fits-all strategies or hacks that don't produce sustainable results, so the first thing we do is listen. Once we know more about your specific needs, hurdles and goals, we work with you to create a custom, proven and researched strategy tailored to your requirements. That strategy can include creating premium content, optimizing your internal linking architecture, setting up a programmatic SEO platform and more. We also provide actionable recommendations for your team to follow, or we can take care of everything ourselves.

First, we identify the 5% that actually matters so you know exactly what needs to be done to reach your goals. When it comes to implementation, we’re tool-agnostic so you don’t have to worry about your current tech stack. We’re also flexible on how the work gets done—we’re happy to do everything in-house or help your team execute our strategies. When we start on a new project, there’s no ramp up period—it’s just full steam ahead.

We are singularly focused and motivated by one thing: creating long-term, sustainable growth. Our approach to SEO is comprehensive, data-driven and tech-powered. Instead of trying to “outsmart” the search engines (you’ll never win), we built an AI-powered platform to make it easier to create premium content. Instead of a scattershot approach, we find and focus on the 5% that matters. Instead of “secret formulas” and vague promises, we’re transparent and collaborative so your team is set up for success.

We have tools that make SEO so much easier. Our Internal Link API increases traffic to your site by connecting all page types (articles, products, categories, etc.) in an optimal way for both users and bots. Our Topical SEO platform is a proprietary content tool that allows you to determine high-impact keyword opportunities based on topical relevance, guide the writing of high-performing content and optimize current content.